Search engine optimization or SEO in Baton Rouge is the local businesses’ best friend in the online marketing arena – it allows small and large businesses alike to be more visible to their customers by affording them a higher ranking in search engine results pages or SERPs, especially on Google. This 2014, with the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.
There are two sides to SEO, white hat and black hat – black hat SEO relies on below-the-belt tactics that aim to trick search engines into giving a good ranking to a website or web page not because of the quality of its content in terms of what the reader can appreciate, but solely on the number of links, keyword insertion, spam, and other techniques. This seedy underbelly of the SEO world, fortunately, is dying, thanks to smart algorithms like Hummingbird, or even the previous Panda and Penguin algorithms.
What’s still alive?
White hat SEO, on the other hand, relies not on deception, link farming, and spamming tactics, but by quality content, links, keywords, and the like. This type of optimization hinges on excellent user experience, because what would a business website be if it doesn’t foster efficient communication and interaction between the business owner and his customers and prospective clients?
What still works?
To reach these white hat goals, online marketing companies like Red Stick SEO have a wide array of services aimed to improve their business clients’ websites through excellent user experience. For the Hummingbird algorithm, in particular, Social Media Today contributor and digital marketing consultant, Brett Relander, offers these examples:
- Content Marketing – Going forward, any site that wants to get to, and remain, at the top of the SERPs will need to have high quality content that the visitors will benefit from.
- Social Media – More and more people are using social media to find websites to visit. The search engines are well aware of this, and are incorporating many social indicators into the way they rank sites.
- Back link Quality – While back links have always been important for optimization, their use is quickly changing. In the past, simply getting tens of thousands of links would help drive a site up in the rankings.
So, is SEO dead or alive in 2014? You be the judge – what you should know though, is that many businesses who continue to rely on efficient Baton Rouge SEO services are still finding their sites soaring through SERP rankings and into high visibility. Now, are you ready to spread your own business’ wings and fly above the competition?
(Source: Is SEO Dead in 2014? Social Media Today)