As cute as pandas are, they can sometimes be downright terrifying. We’re talking, of course, about the Panda algorithm updates conducted by Google. According to a report from The Search Engine Journal, Google has recently updated the Panda algorithm yet again:
“In general, the Panda algorithm updates are designed to improve the rankings of sites with high-quality content, and to reduce the ranking of sites with thin or low-quality content. Sites traditionally targeted by Panda updates have been content farms, scraped sites, and the familiar list of sites employing overoptimized content or spammy techniques. Interestingly enough the Panda updates have also increased the traffic of some sites.
The important thing to keep in mind is Panda is a content-focused algorithm feature. Give it lots of great content, and it will be happy. Give it thin, spammy, or scraped content, and it will not be happy.”
Luckily, the latest Panda update still emphasizes the importance of having high-quality content marketing in Baton Rouge SEO strategies. If you’ve been stressing that in your current strategy, then you have nothing to worry about. However, if you aren’t very confident with your current content or have been penalized by the update, here are several tips to help you adapt to the new algorithm:
Write a Story
Instead of listing down why your product is the best in the market, depict a scenario where your product will help your target market the most. A good example would be to write about what to do when a burglar is in your home instead of going on and on about why your CCTVs are so great.
By tying your points to everyday experiences, it becomes easier to attract your audience because they can better relate to what you’re saying. This is particularly helpful if you are writing highly technical or “boring” topics.
Ask Your Audience
A quick way to make sure your audience will read your content is to give them what they want to read. Don’t be afraid to ask them what they want to know— and don’t worry; doing so isn’t “cheating”.
A panda— whether it’s the animal or the algorithm— can be quite aggressive when provoked. With that in mind, do what you can to stay on its good side. By following the tips above and working with experts in SEO in Baton Rouge like Red Stick SEO, keeping Google Panda happy should be a piece of bamboo cake.
(Source: Everything You Need to Know about Panda 4.0; The Search Engine Journal; June 16, 2014)