When it comes to search engine-friendly content, the presence of text and imagery often dictate its success. After all, content is responsible for delivering the message that you want to impart to all of your potential customers. Timely, engaging, relevant content can set your business apart from similar brands. In fact, the way your content […]
Even if you think you’re just a small local business, you can’t afford to ignore the online world. After all, as many as 87 percent of Americans tend to be online throughout a normal day. This makes it the perfect place to introduce your brand and market it to as wide a customer base as […]
Adaptability is the hallmark of a great SEO campaign. After all, the digital marketing landscape is always changing, so your campaign needs to be able to make changes quickly. However, this doesn’t meant that you should make immediate changes to your current SEO campaign on a whim, especially if you have partnered with an SEO […]
Companies, whether new or already established, would do well to utilize the advantages offered by proper implementation of SEO techniques. As it turns out however, a lot of them still carry the misconception that having an active website is enough to boost their popularity or recognition among their target market. This is not as simple […]
Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new […]
Search engine optimization (SEO) is no stranger to controversies, for it’s a very complex and almost chameleon type of digital marketing strategy. Both beginners and experts hold opinions about it and whether it will work for their business website or not. However, amid a lot of misconceptions, no one can deny the fact that SEO […]
Every business exposes itself to the risk of negative reviews and irate customers. It happens every day. The difference between sinking or swimming is what businesses do with these mishaps. Some may simply ignore the negatives and hope that they will go away on their own. Others choose to face it head-on.
Nothing is more important for your business today than an online presence, whether you are a corporate giant or the smallest, local enterprise. With a digital marketing strategy appropriate to your size and your target audience, you can gain a larger market share and enjoy more brand recognition than ever.
These days, most businesses rely on a strong online presence to conquer their market. With the help of search engine optimization, you can do just that. You can say it’s the ultimate marketing tool, one that allows you to gain maximum visibility for keywords relevant to your business each time a search on Google or […]
Successful businesses follow the crowd, in terms of clients, anyway. Subsequently, businesses are flocking to social media, a platform now so popular that the average time spent on it in a lifetime equates to five years and four months.