Previously, the most effective online marketing tool that businesses in Baton Rouge and elsewhere used was search engine optimization, or SEO. With social media sites becoming just as popular as search engines, however,social media optimization is catching up fast. It shouldn’t bother advertisers, however, since both methods can be used at the same time instead of favoring one over the other.
Defining the Root Words
It is easy to understand how each of these methods work if you know their roots. Search engine optimization is the process of optimizing a website to increase its ranking in search engine sites like Google, Yahoo and Bing while social media optimization is optimizing a website to boost its presence in social media sites like Facebook, Twitter and LinkedIn. Ranking is unique in SEO because search engine sites show the relevance of content by ranking them. On the other hand, social media sites use stars, likes, tweets and shares to indicate popularity.
Simply put, if you are engaging SEO, you are looking to increase your business website’s popularity in search engine sites, whereas if you are engaging SMO, you want your website to become visible in social media networks.
The Purpose of SEO and SMO
The ultimate principle of marketing is to go where your target market goes. That in mind, search engines and social media sites are the most visited places on the Internet. To take advantage of this rich opportunity, businesses set up their marketing stations in these sites.
Your rank in search engine sites is determined by how diligently you follow their algorithms. On the other hand, your popularity in social media sites is determined by how well your content communicates with other people. To flourish in both platforms, you need to transform your website into a source of reliable and interesting information by creating attractive and high-quality content that abides by existing rules.
The Inevitable Connection
When you search for a certain person or business through a search engine, you will notice that there are results that lead you to a social media site, particularly to that person or business’ account or page. This means that even social media pages are indexed by search engine sites to be provided as sources when searched by someone.
Any page indexed by search engine sites is reviewed by crawlers, the robots that rank pages according to their relevance to searches. To ensure that your page will be indexed and ranked properly, it should be both relevant and white hat. To do this, you hire an internet marketing company like RedStickSEO.com to design your website according to the algorithms set by both search engine and social media sites.
A comparison of SEO and SMO, searchenginejournal.com
social media, techtarget.com
search engine, webopedia.com