Strategic thinking is part of what separates a good investment from a money pit, especially in the field of online business and search engine optimization (SEO). In an article for Search Engine Land, SEO expert David Waterman writes:
“Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel.
Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target.”
If you’re putting in money for a new business or expanding a current one’s operations, Baton Rouge, Louisiana, may have the best of both worlds. The city’s status as the furthest deep-water port in the Mississippi River enables it to have better access to economic impetus while still welcoming tough competition. When you are preparing to invest in better marketing efforts and attract more customers, a Baton Rouge SEO company like RedStick SEO is ready to work with you.
SEO is a series of processes designed to increase your website’s visibility in a search engine’s rankings. However, Waterman states that getting there is oftentimes your responsibility with support from an online marketing professional. The work includes creating and uploading quality content that passes search engine requirements, and establishing ties with potential partners.
Content is often one of the key indicators of traffic for your website, especially if their keywords are highly relevant to the business’ thrust. An SEO specialist will discourage jamming several keywords into one article to avoid penalties, and will instead place the keywords at important locations. The images will also take a hit in the rankings if they are not properly formatted.
Although it is possible to form a website for your business from scratch, there’s no guarantee people will visit it in the long run, even if they were able to find it in the search results. Furthermore, search engines have ways of analyzing the site down to the last line of code and judge their final ranking. That’s why Baton Rouge search engine optimization experts like those from RedStick are what you need to keep the website afloat and be more visible to potential customers.
(Source: SEO Should Not Be Held To An ROI Target — Here’s Why, Search Engine Land, July 7, 2014)