Here’s one more reason not to turn a blind eye on mobile web marketing.
During the recently concluded Search Marketing Expo East in New York, Google hinted about a move to add mobile user experience (UX) to the algorithm. To put it simply, this puts sites with operational mobile versions at a good position. So far, the leading search engine has not introduced any penalty for mobile web errors, but it’s only a matter of time.
In fact, Barry Schwartz of Search Engine Land believes it’s already happening.
Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large enough to click on; is the interface confusing to mobile users?
According to the Pew Research Center Internet Project Survey, smartphones alone have filled 58 percent of the U.S. market, most of which falls within the 18-29 age group. Google’s response has been clear: provide better mobile UX as the number of mobile users increases. In an official statement to Schwartz, Google’s focus suggests improving legibility.
According to our studies, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. That includes sites that use fonts which are illegible on mobile, or sites where users have to zoom in or pan around excessively.
Gartner estimates that worldwide shipment for mobile devices will increase by six percent next year. How ready will your business fare by that time?
Consider Mobile SEO
Baton Rouge SEO companies like RedStickSEO.com have been at the forefront of responsive web design development. This approach to web design enables users of any mobile device to view a website in the best possible format. By designing the website to change with the varying screen sizes and resolutions of mobile devices, any brand, business, or organization can provide a highly satisfactory mobile user experience.
An SEO practitioner that offers responsive web design should at least know a thing or two about mobile SEO. If your website does not adapt responsive web design soon, Google estimates point out that three out of five users will search for one that does. Clearly, this translates to lost opportunities in terms of profits and new leads.
So, as early as now, consider adopting mobile SEO into your Baton Rouge SEO strategy. You should know by now what happens every time Google rolls out new updates.
(Source: “Google May Add Mobile User Experience To Its Ranking Algorithm,” Search Engine Land, October 8, 2014)