Many online businesses bank on using search engine optimization (SEO) to help them achieve higher visibility. As Andrew Moran notes in his November 16, 2014 article for Digital Journal, the New Year may have some things worth preparing for on that front.
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for this field?
There’s already much for online marketers to revel in as the year draws to a close. The greater usage of social media channels and expanded image-based content marketing, so far, this year already gave business owners a wider arena to promote their product or service. Businesses need to think several steps ahead of the competition with 2015 on the horizon. That’s where a Baton Rouge SEO company like RedStick SEO can come in to help you with your options, a few of which Moran has taken time to dissect.
Using Google Plus
Many online marketers recommend that business owners create an official Google Plus profile to aid in positioning better on search results. The usage factors in as well in the location data when you input the address and other particulars as part of the profile. Sharing content over Google Plus can be beneficial, too.
Being Mobile and Local
A business with online presence can never discount customers who are checking out the site from a mobile device. As such, you need to have a website that’s easily viewable through a mobile gadget. Having a mobile website will also matter substantially if the person searching for your type of business is just down the street from your location.
Quality Content for SEO
Quality content is a key element for increasing your SEO visibility, and Moran states it will be more important in 2015. Updates to search engine algorithms have enabled better recognition of well-written content that are based around well-optimized keywords. Take note that current trends on keyword usage are leaning towards more natural insertion of the keywords in the content.
Being able to position yourself on the higher levels of search results early on, and continuing that effort to stay there, will be possible if you tap Baton Rouge search engine optimization experts like Red Stick SEO. Now is the time to make the move, before the New Year kicks in.
(Source: 7 search optimization trends you’ll see in 2015, Digital Journal, 16 November 2014)