As an online business, conversion is your bread and butter, and that’s why you probably spend significant a lot of time thinking of the best ways to optimize your pages: what pictures and videos to use, how to effectively use keywords, etc. However, there is one element that you may be underestimating in the way it affects your conversions: your website’s typography.
Why care about typography and fonts at all? The branding argument is an easy one to make. The brand is the unique personality that identifies a product, service, person or place. Design gives us the visual instantiation of a brand. The selection of typefaces and the arrangement of them can be as important as the use of color, images or abstract graphics in creating a brand, and this is usually easy to explain.
When users visit your landing page, the very first thing they do is look at the page as a whole. They scan how elements are arranged, how the information is presented, the size of the letter and how they look, etc. They then unconsciously judge what your website has to offer based on what they see.
This is why it’s important to choose the right type or font for your website; it allows your reader to easily grasp and comprehend the information you are trying to impart.
The idea behind typography is not just to make the content readable, but meaningful as well. Anyone can type out a line of text or paragraph; what’s difficult is to effectively use typography elements like letter spacing, font size, and line height to give content a sense of character. That’s what the best Baton Rouge SEO companies can do for you. More than optimize your site for the search engines, they can also optimize it for your users as well, which ultimately, is what’s most important.
To the casual entrepreneur, typography might not be a necessary consideration. However, if you are serious about your online business, then you must know that it is an essential component of your overall web design. Consulting a bona fide Baton Rouge SEO firm will go a long way toward finding the right typography choices for your website’s conversion needs.
(Source: How to Explain Why Typography Matters, Communication Arts)