Even if you think you’re just a small local business, you can’t afford to ignore the online world. After all, as many as 87 percent of Americans tend to be online throughout a normal day. This makes it the perfect place to introduce your brand and market it to as wide a customer base as […]
Adaptability is the hallmark of a great SEO campaign. After all, the digital marketing landscape is always changing, so your campaign needs to be able to make changes quickly. However, this doesn’t meant that you should make immediate changes to your current SEO campaign on a whim, especially if you have partnered with an SEO […]
Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new […]
Every business exposes itself to the risk of negative reviews and irate customers. It happens every day. The difference between sinking or swimming is what businesses do with these mishaps. Some may simply ignore the negatives and hope that they will go away on their own. Others choose to face it head-on.
Successful businesses follow the crowd, in terms of clients, anyway. Subsequently, businesses are flocking to social media, a platform now so popular that the average time spent on it in a lifetime equates to five years and four months.
The design of your company’s website plays a fundamental role in your digital marketing strategy. It needs to look professional and run smoothly, lest you fail to capture attention. After all, your time is limited when it comes to engaging online users, thereby necessitating a correctly designed website.