The Internet has opened a virtual marketplace for businesses to promote their products and services – and every smart entrepreneur knows that the Web is the key to unlocking boundless potential. To harness its full functionality, however, adhering to the platforms’ constantly changing algorithms and standards is necessary. One particular essential factor that online marketers […]
Penguins and pandas are some of the most adorable animals in the world. However, their names took on new and terrifying meanings when Google used them to label its search engine algorithm updates. Both updates have fundamentally changed the way queries on search engines work, benefitting some websites and penalizing others.
With its ever-rising popularity and unparalleled reach, Social Media can make or break a brand’s online marketing campaign. Being on Facebook, Twitter, and other social platforms is now a business necessity. Social Media Optimization has become one of the leading strategies that enable businesses to survive and thrive in the current online market. Aside from […]