Online reputation can make or break your business. Today more than ever, potential customers can instantly find information about your business on the web. This information may or may not be positive. People can post reviews about your products and services not only on your very own website, but also on many other social media platforms like personal blogs, forums, and Facebook. Even one negative review, regardless if it’s true, can drive potential customers away. And it’s not just sales; this can also affect your overall press coverage and even hiring ability.
As a busy entrepreneur, you probably don’t have enough time to scour every inch of the web and evaluate every piece of information about your business. That’s why it’s critical to enlist the services of Baton Rouge SEO specialists for this task.
What is Online Reputation Management (ORM)?
It’s all in the name— online reputation management is responsible for controlling the information that shows up about your business. For instance, this ensures that the first top 10 Google search results for your brand are positive; it can also mean making you show up first instead of your competitors. It drives down negative reviews that come up in a search so potential buyers don’t automatically encounter them.
Furthermore, ORM can also involve increasing your positive reviews and defining a more effective way of dealing with customer concerns and complaints online. It also helps your business navigate any reputation-related crisis should they happen. Often, it’s a lot more expensive – even impossible – to clean up the damage of such a crisis if not resolved as soon as possible. With all of these and more, online reputation management is clearly a vital safeguard and driver of growth for any business.
ORM is a Continuous Process
A key fact that many entrepreneurs miss is that online reputation management is not a one-time thing. The web is a dynamic place, and it changes every second. At any time, your search engine results can be modified based on factors like algorithm changes, recent news, and social media. You should not be taken off-guard by these elements. With the help of an SEO specialist in Baton Rouge, you can stay on top of these changes to craft a positive, meaningful, and constantly evolving online reputation.
Top Online Reputation Management Tips for Brand Marketers, forbes.com
The Importance of Online Reputation Management for Small Businesses, huffingtonpost.co.uk