When it comes to search engine-friendly content, the presence of text and imagery often dictate its success. After all, content is responsible for delivering the message that you want to impart to all of your potential customers. Timely, engaging, relevant content can set your business apart from similar brands. In fact, the way your content sounds and reads can convey your brand’s personality enough to distinguish you from other brands in your market. Therefore, you must think thoroughly about every word and image on your webpage.
This even extends to the technical aspects of your copy, such as tags and keywords, which are equally important. To help you post content worthy of your search engine optimization strategy, heed the following tips.
Be More Conscious About Your Headlines
The headline or title is always going to be the first thing an internet user sees. You must therefore make sure it captivates the user’s interest right away. Remember that the header sets the tone for the rest of your content; it needs to sound appealing. For example, don’t just entitle your copy “Fact Sheet.” Whenever possible, it helps to insert the name of the brand, product, or service into the title. This optimizes your content for the web and web searches.
Don’t Ignore Meta Content
Your meta title and description are used to begin the search-result process in browsers. Indeed, they are the first pieces of content a web user sees when gaining search results. Make sure these are just as engaging as your page’s contents. At the same time, remember to incorporate your keyword into both the meta title and description.
Write with Your Market in Mind
Think about your readers and the kind of message that appeals to them. If you target your content in this fashion, users will feel like you are speaking directly to them. They feel like you understand them and know what they want. This cultivates a following and a chance to nurture brand loyalty, which, in turn, propagates more sales.
Give Your Visuals an Upgrade
When it comes to your website copy, don’t just fill it up with verbiage; users respond more fluidly to informative yet captivating visuals, including video. Make sure your images and videos do not compromise in their quality.
Make sure they tell the story about you as well. Why? The brain processes images around 60,000 times faster than text. In short, an image—and especially a to-the-point video—speaks faster and more comprehensively than several sentences or paragraphs. To make sure the user’s brain processes all that you want to say about your brand, accompany good copy with good imagery or video.
By keeping these tips in mind, your web content will get the most out of your SEO strategy and speak more directly to your potential market. If you need some help crafting effective content, contact a digital marketing company serving your area. Experts know how to make content relevant and engaging. They also know your market. This all leads up to more customers and higher sales.
Visual Marketing: A Picture’s Worth 60,000 Words, business2community.com
55 SEO Copywriting Tips for Rocking Content, writtent.com
The basics of SEO copywriting, smartinsights.com
10 Elements of Good SEO Copy, searchenginejournal.com