In the ever-evolving world of search engine optimization or SEO, it’s common to hear about new techniques. Some of these practices, however, don’t work as well as businesses would hope, while others are practices that businesses should adapt right away. For the latter, a perfect example is creating a mobile responsive website.
The benefits of a mobile responsive website design are hard to ignore, especially when SEO is involved. Search engine giant Google already made it clear that they prefer responsive designs. This means that businesses with a mobile responsive website have a good chance of gaining high rankings in Google.
As such, incorporating mobile responsive web design technology in a digital marketing campaign would greatly help boost the online presence of businesses. One thing to remember about the mobile responsive design strategy is to do it right to ensure optimum results, and in this aspect, established Baton Rouge SEO companies like RedStickSEO.com can help. For those who have yet to get acquainted with this technology, here are some useful tidbits to keep in mind:
Mobile friendly and mobile responsive are two different things
If a business says they have a mobile-friendly site, it means they created a separate website that’s meant to be viewed with a mobile device. This option, however, is extremely limited since mobile devices change as aggressively as Baton Rouge’s nightlife. A mobile responsive site, meanwhile, is created to adapt to different platforms in mobile devices, which means more flexibility and absolute user-friendliness.
Mobile responsive websites increase conversion rates
These days, no one can dismiss the fact that more and more people are using smartphones and tablets than desktop computers and these users take advantage of their portable devices when they are on the go. As such, a business has a good chance of attracting prospects and converting them into customers if they launch a mobile responsive site.
Not all web designers know mobile responsive design
Mobile responsive design is an entirely new skill to master. With this in mind, businesses should know that only a select few of Baton Rouge search engine optimization companies who offer web design know mobile responsive design. It’s wise to pay attention to the services offered before signing up with an SEO marketing partner.
These days, more people use smart phones and tablets than desktop PCs when they go online. In line with this, businesses can’t afford not to have a mobile responsive website especially when they are aiming to go all-out in their SEO marketing campaign.
(Source: Top 5 Reasons to Use Responsive Website Design, tech.co)