Nothing is more important for your business today than an online presence, whether you are a corporate giant or the smallest, local enterprise. With a digital marketing strategy appropriate to your size and your target audience, you can gain a larger market share and enjoy more brand recognition than ever.
To accomplish such, however, you need to pay close attention to how you implement your search engine optimization (SEO) strategies. You may know that SEO, as an online marketing tool, strengthens your website’s ability to attract more attention and traffic the moment a keyword relevant to your business is used in a search.
Why is this more crucial now than ever? Consider this fact: Millions of searches are performed online every single minute. In fact, search engine kingpin Google now handles as many as 3.5 million search queries every single minute — a significant increase compared to the 2.4 million per minute in 2016. In a single day, your small, local business is afforded countless chances to introduce yourself to a potential customer.
With the right SEO strategy, your website stands to show up near or on the top of search results, where most users gravitate. They simply don’t wish to take the time to sift further down the list. In fact, 91 percent of internet users never go past the first page of search results. Moreover, the top three listings garner as much as 60 percent of the total clicks from search results.
To help your small, local operation reach the top echelon, consider adopting a few SEO tips.
Optimize Website Information
It’s not just the content you need to optimize for search engines. It’s also important to pay special attention to the information about your website. For starters, it may help to incorporate highly relevant keywords to your page titles. This allows potential customers to readily identify your business as well as its services and location.
At the same time, experts also recommend posting your contact information on various pages of your website. This includes the business name, address and contact number. This info provides prepared customers—those who know what you offer—a shortcut to get to the grist of their search, a purchase. They don’t need to waste time going to splash pages or deep into your website. It may even lead a need-it-now customer to contact you directly.
Especially in the latter case, you may also want to reflect your business type and location on your domain name so that users can see right away what you’re about and where you can be found.
Keep Your Business Listings Updated
Even the best SEO strategy ends up moot when your business’ vital information is outdated, especially for local searches. Make it a point to check your email address, phone number and even business location regularly on all your web platforms. Make sure they are consistent down to the finest detail.
Provide Extensive, Engaging Content
Today’s customers don’t just want to see brief descriptions on your product or service page. Instead, they want to see extensive details. They want to know everything and anything they can about what you are trying to offer them and how it relates to their lifestyle or needs. So, make sure you always provide complete information.
Maintain Good Social Media Presence
Social media provides a bountiful source of traffic for your website. A lot of your customers constantly log in to their social media accounts. Be sure to promote your business on Facebook, Twitter, Instagram, and more so that you can maximize visits through these sites.
To generate more traffic on your site almost instantly, adopt these tips. If you are uncertain about accomplishing these techniques and maneuvers on your own, experts stand ready to assist you.
A number of marketing firms specialize in devising and launching winning SEO strategies for local businesses like yours. This way, you can be sure that your online presence is increasing your visibility and user engagement while you focus on the general direction, output, and welfare of your business.
SEO Strategy in 2017: What’s Most Important?, entrepreneur.com
Top SEO tips for 2017, smarinsights.com
11 Ways To Improve SEO In 2017, forbes.com,
6 Local SEO Stats Every Online Marketer Needs To Know, searchengineland.com