The design of your company’s website plays a fundamental role in your digital marketing strategy. It needs to look professional and run smoothly, lest you fail to capture attention. After all, your time is limited when it comes to engaging online users, thereby necessitating a correctly designed website.
Keep it Clean and Clutter-Free
To garner attention, first impressions are everything; this means each user’s initial experience with your website should be ideal. Therefore, remove any clutter and keep only those elements that add value to the user experience. You can start by using more white space, making your website feel more open and inviting.
Instead of submitting 400-500 word articles that consume space, break up such density by using interactive pictures and videos. The experience should be fun for your audience, so much so that they will want to come back more than once.
The layout also determines how clean and open your website ultimately appears. Though there is not a one-shoe-fits-all design that universally serves website in this regard, a common strategy involves easy-to-access elements. The user should flow from page to page without being interrupted by page errors and long loading times.
Research Other Websites
If you’re new to web design, you can start by browsing other websites. What elements seem to work for your competitors? Now, this doesn’t mean copy them outright, but look to see what recipe is working for their particular audience. They may have scrolling pages or unique icons that drive user engagement.
Just make sure you stay true to your brand and target audience. Chances are, you know your business better than anyone. As such, look at websites that leave you in awe. When particular elements excite you, consider using them with your audience.
Make Text Easy to Read
If articles or blog pieces dominate your website, make sure your content remains user-friendly and easy to read. Internet users don’t like to waste time. Keep paragraphs short but informative and use a viewer-friendly size font, one clearly visible, no matter what smartphone or tablet they are using. Experts believe body copy of 16 pixels is easiest on the eyes.
You need to use the right color scheme, one that doesn’t hurt the eyes but is still clearly visible. Make sure you use uniform fonts. More than two fonts risks visual confusion to online users.
If you need assistance designing a professional website that works perfectly, consult with a digital marketing agency. Its experts can create the right design and ensure your elements work cohesively.
16 Pixels Font Size: For Body Copy. Anything Less Is A Costly Mistake, smashingmagazine.com
25 Web Design Tips To Honor 25 Years Of The Web, forbes.com