These days, most businesses rely on a strong online presence to conquer their market. With the help of search engine optimization, you can do just that. You can say it’s the ultimate marketing tool, one that allows you to gain maximum visibility for keywords relevant to your business each time a search on Google or Bing is made.
An overwhelming number of Internet users across America regularly use Google to research online. In fact, it is estimated that there are as much as 34 billion of searches done in Google throughout the US each month. While some of these searches pertain to current events, a great volume also have to do with products, services, and brands. Capitalize on this type of traffic by optimizing your websites for search engines, so you can appear on the first page of search engine results each time someone uses a keyword relevant to your brand.
That said, here are some of the recent SEO trends you should consider when crafting your strategy.
Mobile Searches Are Becoming the Norm
If you think Internet users are still sitting behind a desktop computer just to browse online, think again. Nowadays, just about everyone has a gadget that allows them to keep browsing while they’re on the go. It’s no wonder, then, that mobile browsing has become the new normal.
In fact, in 2016, mobile internet usage managed to surpass the volume of internet searches conducted via desktop. More importantly, the average internet user now spends as much as three hours a day on their mobile device. Not just that, about four out of five consumers are now using their smartphones to make a purchase.
You need to make sure that your website has a mobile version that loads fast on any mobile device. There is an open-source protocol known as Accelerated Mobile Pages that can help you. In fact, Google tends to favor sites that have switched to this, giving them far more visibility than other websites in search results.
Make Your Website Content More Extensive
When you write content, don’t just give a tidbits of information. Instead, be extensive when it comes to explaining your product or service. You can even write blog posts that offer practical tips and trends that are relevant to your products and services. Remember that today’s users want to know everything they can before they actually decide to purchase. Not to mention, it has also been found that long-form content tends to perform a lot better when it comes to search results.
Social Media Is Now a Significant Source of Traffic
Nobody can ignore the fact that almost everyone is on social media. In 2016 alone, as many as 76 percent of Facebook users actually visited the site daily, leading to more than 1.6 billion daily visitors.
What this means for your brand is that you have the opportunity to engage with them while they are spending time on social media. In fact, several products and services are now being discovered on multiple social media platforms, making them a good source of quality referral traffic for your own website.
Give Cross-Channel Marketing a Try
Cross-channel marketing is all about being able to engage with a prospective customer across any online marketing channel and in any device. This means the moment they visit your website, you can constantly show your ads to them whether they are on a social media platform or simply checking their emails.
Moreover, this means you would also be able to target them regardless of the device that they are using to browse online. In doing so, you can create a consistent brand presence online that will help increase brand recognition and brand affinity. In fact, as many as 73 respondents in a recent said that cross-channel marketing had a significant impact in increasing their conversion rates.
Keep these trends in mind as you plan out your strategy for search engine optimization. Remember that you don’t have to work on this alone. You can always hire a group of digital marketing experts to help you improve your online visibility and success. With their help, you can be sure that more users will come to recognize your brand in no time. With brand recognition comes the higher chance of converting interest into a sale.
114 Amazing Google Search Statistics and Fun Facts (April 2017), expandedramblings.com
24 Eye-Popping SEO Statistics, searchenginejournal.com
7 Mobile Marketing Stats That Will Blow Your Mind, carnival.io