Search engine optimization (SEO) is no stranger to controversies, for it’s a very complex and almost chameleon type of digital marketing strategy. Both beginners and experts hold opinions about it and whether it will work for their business website or not. However, amid a lot of misconceptions, no one can deny the fact that SEO still thrives and will continue to thrive as long as it keeps up with search engines and technology in general.
Therefore, as a business, you are left with only one option in order to adopt an effective online marketing strategy: shun the following SEO myths.
SEO No Longer Exists
Many believe that SEO is dead. What they don’t know is that as long as search engines and algorithms are still alive and kicking, SEO remains alive and kicking. To keep your website visible and to continue generating traffic, it must adhere to the policies and algorithms that Google, Yahoo, Bing, and other major search engines implement. The only way to do it is still through SEO. Anyone who believes otherwise needs to reexamine why their websites aren’t receiving traffic.
It’s All About the Right Keywords
Strong keywords are essential, but they’re not the main ingredient to a good SEO strategy. While there was a time when keyword density prevailed, search engines changed their game, shifting the focus from the use of keywords to the quality of the content.
This is why it’s more important now to devote attention to your content’s relevance than the frequency of particular keywords. This practice also puts an end to awkward headlines and even sentences, in attempt to utilize specific keywords.
Game is Over When Reaching No. 1 in Search Results
Many marketers think that the journey ends when their website ranks first on search engine result pages. It’s one of the goals of SEO, yet it’s not what it’s all about. SEO is a comprehensive strategy to boost traffic from your market audience, draw their engagement, and nurture a following that results in leads which turn into conversions (i.e., sales). The latter two accomplishments cannot be achieved solely by claiming the No. 1 spot in search engine results.
Being No. 1 can significantly drive more people to your site, but it doesn’t guarantee you a high conversion rate. Work is yet to be done to gain the loyalty required to keep your audience coming back to your site and eventually buying your product or service.
Sometimes people can’t achieve their goals because they don’t understand how to use the tools at hand. In today’s competitive digital world, it is therefore necessary to work with a marketing company that knows SEO by heart.
11 SEO Myths to Forget in 2016, Searchenginewatch.com
The 7 Most Common SEO Myths Debunked, Entrepreneur.com