The foundation of all search engine optimization is the use of keywords. The right keywords can drive your company’s website ranks higher on any search engine results pages. As SEO involves complex strategies that you have little time for as a business owner, it’s smarter to consult with a professional Baton Rouge SEO service, such as RedStickSEO.com, to help you, among other things, develop the most effective keywords for your market.
In her recent article for Business 2 Community, Courtney Gordner underscores the first step in generating the appropriate keywords for your website:
Before you dig into any research tool, just think to yourself: What are people typing in on Google to reach businesses that are similar to mine? For example, if you run a shoe shop then some immediate options could include “best shoe shop”, “most popular shoe shops”, and “best shoes”. Alternating words with other words that mean something similar can help in your first step of organically brainstorming potential keywords.
The next step is to research the keywords you’ve come up with. Check how popular the words are by typing them into a search engine. Google has a search term suggestion tool that can automatically propose keywords as you type; this helps determine the popularity of such keywords, as well the phrases often used in combination with them. For example, typing in “alcohol” in Google’s search bar will result in suggestions of “rehab” and “poisoning.” Moreover, you can look into popular sites and see whether they use these keywords. High-ranking webpages often are filled with keywords you can tap.
Your research with keywords should enable you to look at the data you’ve collected, and determine which keywords are popular, and rank them accordingly. You may discard the most popular ones – there’s too much competition in that area. If everyone is using “best shoe store” then the results of that search will be tilted by other factors like external links. It’s better to try to aim for keywords that have search value and haven’t been used too much. Once you’ve ranked your keywords, you have a working list of keywords to use.
Having a base set of keywords is just the beginning of the process in properly marketing your business in Baton Rouge with search engine optimization. Now how to implement this properly and effectively, you’ll need a professional SEO company to customize all the other online marketing and promotional services your business might need to drive your brand and your website’s visibility across the different marketing platforms.
(Source: Picking the Best Keywords for Your Business, Business 2 Community, September 11, 2014)