Penguins and pandas are some of the most adorable animals in the world. However, their names took on new and terrifying meanings when Google used them to label its search engine algorithm updates. Both updates have fundamentally changed the way queries on search engines work, benefitting some websites and penalizing others.
Such algorithm changes are usually a concern for online marketing firms, though business owners employing SEO services should also get on top of such game-changing updates. Business owners should know exactly what these changes mean for them and their website, and should only trust an SEO service provider who knows the details as well.
Penguin: A Farewell to Spam
Essentially, Google’s Penguin update was designed to reduce the amount of Web spam and clear the way for more relevant links. Its first build was launched in April 2012, and its second version was rolled out last May 2013. Two small updates to the algorithm were made in between both versions. It is said that Penguin’s “next generation” build affected 3.1% of search queries.
Through Penguin, Google is urging webmasters to craft websites that people will genuinely share among themselves, not sites that bombard users with multiple backlinks from shady sources.
Panda: Content Kung Fu
If Penguin was made to punish spammed backlinks, Panda was crafted to crush Web content of poor quality, especially articles that have been merely duplicated from another source. Panda’s first build was implemented last February 2011, and its second in July 2013. On the upside, Panda rewards websites that sport original content and detailed information.
How Penguin and Panda Affect Your Business
It goes without saying that if your website does not meet the strict parameters of the Penguin and Panda updates, you will get “slapped” by Google. It might be in the form of a slight drop in rankings, or as debilitating as being completely removed from search results. If you want to stay in the SEO game, you will have to play by the rules, and play nicely to boot.
Recovering from these “slaps” will be a tough uphill battle. It might even entail scrapping your entire website and starting over again. Hence, you should be careful with the SEO you are employing for your website in order to prevent such sanctions.
Cooking SEO by the Book: Selecting the Right Provider
Business owners are not always savvy enough to employ SEO and other online marketing tools by themselves. Fortunately, SEO service providers can step in to craft optimized websites and enhance a business’ online presence. Yet even some providers can make mistakes when it comes to complying with algorithm updates such as Penguin and Panda. To avoid a disastrous penalty, you need to know which providers are capable enough to comply and even take advantage of the algorithm changes.
The following is a helpful list of indicators that a provider is compliant with the latest in SEO best practices:
- An intense focus on creating high quality and constantly updated Web content
- Creates organic backlinks via quality content
- Utilizes social media to further promote and update content
- Avoids high quantity in favor of high quality content
- Optimizes both on-page and off-page content
- Keeps abreast of Penguin, Panda, and other related updates
Dealing with Google Algorithm Updates
The key to dealing with and recovering from Google’s updates is to quickly assess your website and adapt to the changes accordingly. A website audit can outline any problematic parts of your website that need redesigning or removal. You might want to coordinate with a compliant SEO provider to introduce such changes.
Choosing the right provider makes all the difference between a top ranking website and a bottom feeder. Let Red Stick SEO make sure that you stay on top of search engine results. Contact us today so we can get started.