When was the last time you picked up a telephone directory? Perhaps the better question is: Do telephone books even still exist?
Indeed, most people now begin searching for products and services online, often aided by smartphones. The internet is truly the world’s biggest business directory. In a world where you compete with thousands if not millions of businesses, garnering a place on the first page of search results is a necessity. Being seen is half the battle of making a sale.
Search engine optimization is an excellent and accessible tool to give your company’s website a fighting chance at landing near the top of search results. Following are some crucial tips on SEO for Baton Rouge companies.
It’s All About Content
If you run a dental practice, a blog post like “Why You Should Get Tooth Whitening Today” just won’t cut it anymore. Today’s online readers are smart: They can sniff a shill from a mile away. Fortunately, you’re a dentist with years of firsthand industry knowledge at your disposal. Use it to write in-depth, informative pieces that will be valuable to your audience, who are more likely to choose you upon reading your authoritative content.
Avoid Brevity, Make it Informative
Sites like Buzzfeed are all the rage these days with their ever-popular listicles, read in about two minutes. However, resist the temptation of writing quick-and-easy content just to make your business look cool. According to SEO experts, longer content–about 1,500 to 2,000 words–is actually more SEO friendly than shorter pieces. The deeper your content, the more opportunities for keywords, but don’t overdo it. Furthermore, greater is the likelihood Google will interpret your piece as high-quality content.
If It Isn’t Mobile Friendly, It Isn’t Good Enough
In case you haven’t heard, Google is now imposing penalties to websites that are not mobile optimized. That is, if your page isn’t optimized for smartphone and tablet consumption, it’s going to be buried deeper into search engine results. If you don’t have the website design know-how to make your page mobile optimized, some Baton Rouge SEO firms offer this service as well.
Indeed, the World Wide Web is the great equalizer; all businesses are equal in the eyes of search engines. But, those who practice good SEO stand a greater chance of being noticed and premierly listed by Google, Bing and Yahoo’s algorithms.
The Fundamental Guide To SEO In 2016, forbes.com
Six SEO Rules for 2016, ama.org