In a time when even personal information can be accessed online, businesses need to be more wary of their reputation on the Web. Have you tried searching for your business online? What have your customers been saying about your products or services? While every consumer is entitled to his or her own opinion, it would be unfair if a few negative remarks online influenced other customers to avoid your business like the plague. Such situations call for online reputation management services, and Red Stick SEO is here to help you manage your business’ repute.
What is Online Reputation Management?
Online reputation management (ORM) refers to the process of closely monitoring your repute on the Web and planning a course of action should your brand come under criticism. Reputation management not only involves countering negativity, it also entails highlighting positive feedback regarding your business and its products or services.
Why Should You Monitor Your Reputation Online?
Businesses should never underestimate the influence and convenience of an online review. A report revealed that 78% of online users research about products or services before buying, and 80% of them immediately backed away from a purchase the moment they ran into a negative review. It would be terribly unfair if just a single adverse slant against your business turned away all your prospects.
With an ORM campaign in place, you can quickly respond to criticism the instant they appear on the Web. Also, ORM allows you to optimize glowing reviews of your products and services, giving your prospects a better first impression.
Why Choose Us?
Red Stick SEO has the tools and experience to launch an ORM campaign which ensures that your business always has its best foot forward. Included in our ORM services are:
- Review Building – We can find positive reviews about your business posted on authoritative Web properties, and then share them on your website. Such weighted and credible reviews can push down negative comments in search results while increasing the prominence of your business.
- SMO Profile Creation and Optimization – We can create and manage your social media accounts on networks such as Facebook or Twitter. We will optimize your accounts, as well as participate in discussions so that your consumers see that you value customer interaction. Additionally, we can customize your social media accounts’ URLs so that they mesh with your branding initiatives.
- Social Media Boosting – With boosting, we can improve your standing online by actively posting updates and engaging with your consumers. We can also help in cultivating your network by adding more friends, contacts, and followers to your account.
- We also offer other ORM-related services, such as Research and Analysis, Competitor Backlink Analysis, and Content Generation. We can assess your online standing and craft a campaign that uses your existing strengths as selling points. Through this, we can appropriate your business a suitable brand and create even more blogs and micro-sites that can further improve your reputation and keep negativity out of the first page of a search engine query.