Marketing online with methods such as SEO might not be the right investment for smaller businesses and startups due to its cost. SEO can definitely help your site rank high, but there is more to reaching the top spot in search engine results. You also need to retain and entice customers to come back to your site, something which SEO alone cannot do. This is where Pay per Click Advertising and Remarketing come into the picture, and Red Stick SEO can provide you with both.
What is PPC and Remarketing?
Essentially, pay per click is a method of online advertising wherein businesses are charged a fee whenever a user clicks on a PPC banner. Remarketing refers to the capability to display banner ads on your visitors’ screens after they have left your website, providing them with a convenient way back. If both of these are used in conjunction with each other, you have a powerful and cost-effective way to retain and further entice customers online.
Why Do You Need It?
Perhaps SEO is not enough to drive visitors to your site, or your website does command high traffic yet the numbers fail to convert into profitable sales. PPC allows businesses to reach the first page of a search query without having to worry about tangling with competitive keywords, solving the former problem. Remarketing fixes the latter issue by following prospects and encouraging them to return to your site.
What Are the Advantages of PPC and Remarketing?
As stated earlier, PPC allows businesses to pay only for the number of times their visitors clicked their links; this is naturally more affordable than traditional modes of online advertising. In addition, PPC-based banner ads with contact information prominently displayed on them can potentially entice prospects to call or send a message to you—all without having to click on the banner and saving you from spending.
Remarketing allows your website to target users who have left your site and are visiting another within Google’s Display Network. This subtle method of allowing banner ads to follow customers enhances your business’ exposure, and can either convert prospects into consumers or retain loyal clients through encouragement. These banners may also be PPC-based, which also makes it an affordable promotion.
Why Choose Us?
Red Stick SEO offers a number of unique and varied PPC services designed to make the most out of your marketing budget. Such economic promotional products include:
- Account Setup
- Market and Keywords Research
- Campaign and Ad groups Setup
- PPC Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- AdWords Remarketing
Get in touch with Red Stick SEO for a consultation.