Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new ones need to be gained.
The direction of social media continues to draw analysis from media experts. So far, they think social media is a long way from becoming purchase points—i.e., an online marketplace. According to a survey, only 12 percent of consumers buy products on Facebook and Instagram while 55 percent say they use Pinterest to make a purchase. Though not ready for purchasing prime time, various social media channels are believed to hold a bright future in building a wider base of leads and customers for businesses.
Understanding the why behind such predictions can help your business determine which direction to steer its social media strategy.
Humanizing Twitter is the Way to Go
Many are doubting the future of Twitter since Instagram and Snapchat have managed to steal some of its users. Some even think that Twitter’s days will soon come to an end. However, there are still experts that believe in Twitter’s power to communicate with potential customers. They say that marketers need to adapt to Twitter to retain its relevance, and one way to do this is to humanize content.
The sacrifice of automation and scheduled tweets will go a long way; it will enable businesses to start a real one-on-one conversation with the market. The dependence on hashtag-stuffed tweets should also be reduced because people aren’t on Twitter to read marketing messages. They want discourse or chat, so give them just that.
Pinterest Promotes Video Pins
Pinterest traditionally relies on visual content. This year, however, the site may take it to the next level. The online channel may utilize more videos and video ads as these tools enhance the user experience. For businesses to keep up with this, they must determine what works for them. Is the posting of videos directly to Pinterest more effective than publishing it to off-platform landing pages? The key here is trial and error; see what will work for your business.
Customer Service Features Will Reign
It’s often been said that customer service is the new marketing, though it should have been embraced by everyone in a company from the beginning. Since businesses are realizing the key role of customer service in their social media strategy, platforms with customer service features are expected to boom this year. Facebook, YouTube, Twitter, Instagram, and other social networking sites will no longer be an alternative channel for customer service. They will be the primary bridge between businesses and customers.
Gaining a grasp of the social media world poses the first step to knowing where to take your strategy. Recruiting a reliable digital marketing company to forecast the future will help you stay ahead of the game.
12 Social Media Marketing Predictions for 2017 from the Pros, Socialmediaexaminer.com
The Top 17 Social Media Trends in 2017, According to Experts, Bitly.com