With its ever-rising popularity and unparalleled reach, Social Media can make or break a brand’s online marketing campaign. Being on Facebook, Twitter, and other social platforms is now a business necessity. Social Media Optimization has become one of the leading strategies that enable businesses to survive and thrive in the current online market. Aside from facilitating rapid customer growth, social media is also effective in generating and increasing sales.
A Continuously Expanding Network
According to a survey by Social Media Examiner, 83% of marketers recognize the impact of social media in their business. About 59% of marketers have also reported investing six hours or more in social media every week. As competition in e-commerce progressively intensifies, more and more businesses are turning to the many advantages of Social Media Optimization.
Facebook has 1.11 billion monthly active users, easily explaining why this social media platform remains the top choice for businesses. Pinterest and Twitter also rake in a lot of traffic and are used by consumers to follow products, brands, and companies. Google +, LinkedIn, and YouTube also boast of users in the hundred-million range.
Social Users to Social Buyers
Vision Critical, a worldwide research provider, states that purchases usually occur after social users perform a social action on an item, such as favoriting or sharing. Some 43% of social users turn to social buyers, purchasing anything from technology and electronics to food and drinks. Highest ranking social platforms—Facebook, Twitter, and Pinterest—can drive sales online and offline alike.
Getting a Social Buyer’s Attention
Each social network has a specific purchasing influence that yields exceptional results when used efficiently. When it comes to product discovery and coupon codes, the race is tight among Facebook, Twitter, and Pinterest. Facebook and Twitter also lead the charts when it comes to alerting potential customers about specials and sales.
Learning which network your target markets use maximizes your resources and gives your marketing efforts more focus. According to the latest studies, LinkedIn has a balanced population of professionals from both sexes, Google+ users are mostly male, and majority of Pinterest users are female. Knowing which platform best identifies with the profile of your target market can make your social media campaign a success in that network.
Generate Sales through Social Media Optimization
Red Stick SEO offers services like Social Media Optimization that can influence potential customers to patronize your brand and purchase your products. Don’t just settle for followers; call us today so that you can generate sales through social media marketing. Send us an email and we’ll provide a FREE consultation on Social Media Optimization.