The Internet has opened a virtual marketplace for businesses to promote their products and services – and every smart entrepreneur knows that the Web is the key to unlocking boundless potential. To harness its full functionality, however, adhering to the platforms’ constantly changing algorithms and standards is necessary. One particular essential factor that online marketers should pay attention to involves the devices their target market is using to view their offerings.
Analytics company comScore estimates that 52.4 million of your website visitors own a tablet, while ABI Research proposes that by the end of 2013, there would have already been 1.4 billion smartphones. These staggering numbers represent a lot of things, but the most important of them for your business is: mobile Internet is already a massive reality for your consumers, so you should be able to make it a pleasant one for them, especially because:
• 67% of your audience will be more driven toward buying your offerings if they like your website, whatever platform they use to browse it
• 52% of them will go to your competitor if you don’t take care of their mobile viewing needs
• 36% of them think you’re wasting their time if your website isn’t mobile-friendly
Responsive mobile website design ensures that your website provides an excellent experience to people who are viewing it. As it uses the same URL across different devices including desktops, laptops, smartphones, and tablets, it presents the same unified aesthetic and functional front for your audience. Its changing CSS makes it scalable to the platform your target market is using, which leads to many advantages, aside from successfully communicating your message well to your potential buyers.
Benefits of a Mobile-Friendly Website
Better ranking. Since responsive website design uses the same code, it is easily crawled by search engine bots and – consequently – can be recommended for a better page rank. The more Google indexes your website, the more it is driven up the results page.
Stronger online presence. As evidenced in studies conducted by several organizations, website visitors feel more encouraged to convert themselves into paying customers if they found their experience with your business agreeable.
A more trustworthy name. A higher page rank and a pleasant customer reception mean a more established brand. Where marketing is concerned, you will find that a trusted name is all that you’ll need to generate interest, boost conversions, and facilitate success.
Red Stick SEO is ready to guide you toward leveraging the advantages of responsive mobile website design. Call us today, and let us get started.