Successful businesses follow the crowd, in terms of clients, anyway. Subsequently, businesses are flocking to social media, a platform now so popular that the average time spent on it in a lifetime equates to five years and four months.
Social media ranks alongside effective SEO and web design as an integral tool for growing a business’ online presence. As a business, you need to broach it at various levels to generate a full-on buzz that connects you with your target audience. In other words, you need a multi-pronged attack.
Strategize Each Post
Every social media post should be premeditated. Otherwise, you are taking shots in the dark. Applying a concrete and calculated strategy helps you post with a purpose. Start with a goal. You may want to generate more traffic to your website. You’ll then need to create compelling posts that link back to your site. People captivated by your posts are more inclined to click on the link leading them to your relevant webpage.
Alternatively, your goal may be to maintain informative or, at the very least, responsive communications with your target audience, which will tend to bond to your brand when you demonstrate a sincere and active interest in their concerns or experiences.
These organic conversations may lead to lifelong customers if not, at the very least, acknowledge customer dissatisfaction. All it takes is one negative comment to snowball into hundreds of angry customers if you don’t respond to a complaint or concern.
Provide Valuable Posts
Although much of social media today is pursued merely for entertainment, there are a lot of users looking to gain something valuable. The dilemma for most businesses, though, comes in how to provide value while blending in some promotion. You don’t want to solely promote your products ad infinitum; such salesy approaches often turn off an audience.
Rather, each post should provide insight that applies to your audience. If you sell cars, for instance, you can submit how-to posts for buying used vehicles or ways your audience can save money on their next purchase. Post content that presents practical ways to improve their lives and pursuits.
The more detailed and factual your articles, the more appreciation your audience will show. Your readers will recognize how much time you devoted to each article and appreciate the accuracy of your statements as substantiated by your cited sources. You subsequently establish your business as an authority and ultimately gain the trust of everyone who clicks on your posts.
Keep Your Images Updated
They say you should never judge a book by its cover, but this doesn’t quite work in the realm of social media. In fact, most online users formulate an opinion the moment they see your images, which is why they need to be updated and professional.
Each social media post, for example, should feature different images to drive optimal user engagement. No one want to revisit tired graphic displays each time they try to interact with your social media message. They want to see something new going on in your enterprise or industry. Meanwhile, make sure a goal or objective relevant to your marketing plan is tied to each social media image.
Make purposeful images a part of your social media strategy. A clear purpose for all facets of a post will lead to a positive interaction from your market audience.
Follow the Right People
It sounds so simple, but a huge factor in determining how successful you are with social media is who you follow. You can’t just follow any random person, after all. You need to connect to people in your niche who attract a large retinue or fan base. Only then can you start gaining more followers who see your posts, respond to them, and possibly share them with others in their network—essentially adding exponential proportions to your exposure.
No matter what type of business you run, the success of your social media campaign is based on how well you know your audience. You can gain valuable information about consumer behavior and purchasing history by working with a digital marketing company. They can help you grow traffic and sales in a cost-efficient manner.
How Much Time Do People Spend On Social Media?, socialmediatoday.com
Post Like a Pro: Social Media Tips for Every Small Business, business.com