In 2015, many drastic changes have been implemented in the SEO industry. For one, Google announced that it will consider mobile optimization for search engine rankings. News have also come out about penalizing press release farming and other black hat content marketing strategies. The sudden evolution caused a stir in the industry, with many thinking that Google and other search engines are trying to push their paid marketing services.
But all was not lost, especially for businesses that were trying hard to rank better through legitimate means such as building their brand image and providing a better experience to their users. In fact, at the end of the day, everyone agrees that some of the most drastic changes rolled out last year makes it easier for genuine businesses to rank better.
Here are the top three most important Baton Rouge SEO trends of 2016 that businesses should follow in order to improve their search engine rankings:
Mobile search users exceeded the numbers of computer search users in 2015 in countries like the USA and Japan. It was definitely a must for search engines to start considering mobile user experience as an important ranking factor. Therefore, earlier in 2015, Google and other search engines announced that inclusion of mobile optimization as one of the most important ranking factors. Google’s Mobile Friendly Test and Bing’s Mobile Friendly Test Tool were introduced for businesses to start getting an overview of their website’s mobile usability. If your website is not mobile optimized in 2016, you are about to lose a big chunk of visitors.
User Interface and Experience
While content is still the king, search engines are now considering user experience and user interface as an important factor to rank websites. The lesser your bounce rate is, the better are your website’s chances to rank higher. In addition, user experience also includes things like a fast loading page, mobile optimization, conversion rates, calls to action, and other similar factors.
Schema Markup Text
Only expert SEOs would know the importance of schema markup text especially when it comes to local SEO. Schema markup text allows search engines to ‘understand’ your content. You can enter the 8-digits as your phone number and it will show up in search results against your listing. It’s an important and highly powerful tool to use which unfortunately many webmasters overlook.
Compared to previous years, SEO in 2016 has evolved to become more than what it used to be. Today, the top priority of search engines is to satisfy their users by providing authentic results and not just keyword optimized results. Therefore, you will need to do a lot more than just back linking and keyword stuffing to get your website on top when it comes to SEO in Baton Rouge.
The Top 7 SEO Trends That Will Dominate 2016, forbes.com