Even if you think you’re just a small local business, you can’t afford to ignore the online world. After all, as many as 87 percent of Americans tend to be online throughout a normal day. This makes it the perfect place to introduce your brand and market it to as wide a customer base as possible.
That said, you must broach this internet treasure chest strategically, which is where a digital marketing specialist can be of great help. To get you started, a specialist offers the following strategic tips pursuant to boosting your business’ success.
Make Sure You Issue a Clear Call to Action
A compelling marketing campaign without a clear call to action renders your potential customers clueless about what to do once they become interested in your product or service. Hence, you need to make sure your CTA is captivating, easy to understand, and clearly visible. Achieve this through your CTA’s language, prominence, and tone. This is where page design comes into play—colors and background, for example. Don’t clutter your CTA, for your readers may not find it.
Keep your CTA brief and to the point. Depending on your business, it can consist of simple phrases such as “Order Now,” “Sign Up,” “Subscribe” or “Get Started.” Be sure to choose your words wisely.
Provide Engaging Content
You can’t afford to put only plain content on your page: it must hold value to the readers. That said, it helps to add a visual touch when talking about your brand, product or service. Indeed, content accompanied by images tends to receive as much as 94 percent more views. This means must post high-quality images and videos explaining the value of your product, process, or service. Your CTA is then more likely to draw responses.
Learn to Utilize Landing Pages
When you are advertising a particular product or service, you need to make sure that when a user clicks on your ad, he or she is taken directly to a landing page that talks about the same product or service and not to a page with several disparate products or services.
Don’t lead them to a home page that offers a multitude of internal links irrelevant to the CTA’s subject matter. This is a sure way to lose sales. Instead, shepherd their interest by making sure they end up on a landing page specifically related to the CTA.
Keep these tips in mind if you want to digitally market your business like a pro. On the other hand, if all of this sounds too overwhelming to accomplish alone, don’t hesitate to dip into the talent pool of digital marketing experts and firms that specialize in launching and marketing local businesses online. It can be the key to finding business success.
5 Rules of Digital Marketing for 2017, huffingtonpost.com
5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results, forbes.com
5 Expert Tips for Successful Digital Marketing in 2016, business2community.com
13% of Americans don’t use the internet. Who are they?, pewresearch.org