Adaptability is the hallmark of a great SEO campaign. After all, the digital marketing landscape is always changing, so your campaign needs to be able to make changes quickly. However, this doesn’t meant that you should make immediate changes to your current SEO campaign on a whim, especially if you have partnered with an SEO company.
As with any partnership, getting everyone on the same page is one of the keys to success. A quick consultation with your digital marketing agency can help you assess the benefits and risks of the changes you want implemented. Similarly, an experienced agency, such as RedStickSEO.com, may also be able to recommend a more effective change to help you achieve your goal. With that in mind, be sure you schedule a consultation prior to making any of these changes to your SEO campaign:
Shifting Focus to a New Target Market
Shifting your entire campaign’s focus from young professionals to teenagers may not seem like much of a jump, but this kind of shift can be difficult to pull off without the help of your agency. Targeting a new market involves in-depth market research and will require a new set of keywords to target. As you can imagine, changing your main set of target keywords will also entail revamping your site’s content to reflect the change in keywords, as well as make sure it appeals to your new target market.
Redesigning Your Website
A fancy new website could be just what you need to draw more attention for your business–just make sure you let your agency know first. You’d be surprised by how many business owners redesign their website and only letting their agency know about the redesign a few days before the new site is scheduled to launch. When done incorrectly, a redesign can easily lead to broken URLs, mismatched keywords, and a poor user experience. If you really want to have your website redesigned, it’s best to pitch your ideas to your agency and let them handle it so you can avoid any technical SEO issues.
Guest Posts on Your Blog
Guest blogs can be a great way to increase your business’ online exposure. This is especially true when you are invited to blog on a very popular website in your area. However, be careful if someone asks if they can write a guest post on your blog. Don’t forget that any content posted on your blog will also affect your entire website. If there are any suspicious links or if the entry is just completely irrelevant to your business, your website may be hit with a ranking penalty. In the event that you have already agreed to allow someone to write a guest blog, be sure to run the content by your agency before having it posted.
Techniques That Sound Too Good to be True
You may have heard about extremely quick ways to get your website to rank higher on Google. Although these services make good on their promise to raise your ranking, they won’t tell you that Google will find out you tried to circumvent their algorithm and hit you with a devastating ranking penalty. As a rule of thumb, anything that sounds too good to be true probably should be taken with a grain of salt. Link buying and other Black Hat SEO methods only do more harm than good. If you aren’t sure if something is legitimate or not, don’t be afraid to ask your digital marketing agency for their opinion.
Remember: your SEO campaign is like a fine-tuned, well-oiled machine. Any changes you introduce to it, no matter how small you think it is, will definitely have an impact on its performance. Naturally, you’ll want to make sure that impact is a positive one. Be sure to consult your agency first whenever you feel like any changes should be made.
A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO, Moz.com
When Should You Listen to (or Ignore) Google?, SearchEngineJournal.com