Being successful with SEO (search engine optimization) may seem like a time-consuming endeavor. It certainly can be, especially if you specialize in an untraditional niche like oriental rugs or foreign business cards. You can improve your SEO success, though, by implementing these tactics.
Research Your Audience
Since your audience is a little different than those in a traditional niche, you need to know everything about them. Take time to learn about their search habits, content delivery preferences, and purchasing behavior. Start by challenging your assumptions to the extent you start to narrow your focus and even redefine your target audience.
You can also learn from what others have found in your sector. There may be a case study, for example, that spotlights your audience’s buying behavior. Armed with this knowledge, you can put together more effective marketing campaigns going forward.
With more information, you can create a customer persona or model. This fictional customer lends you a baseline from which to derive who your average customer is—taking into account age, sex, level of income, and personal interests.
Questions in surveys, also known as primary research, can help you learn more about purchasing behavior and habits. Make sure these surveys contain questions that are multiple-choice, a format that produces easy to analyze statistics with which to form more effective marketing campaigns.
Create an On-Site Community
You can facilitate organic conversations with customers by giving them a place to talk, like an online chat-room. This on-site community gives them the chance to connect with other consumers just like them. It nurtures a fraternity of followers.
They can also go to these communities 24-7 to troubleshoot any problems they may encounter. Consequently, your company is providing resources that enhance their overall online experience. By providing them with such value, customers are compelled to return repeatedly and intensify their loyalty.
Offer Prized Content
High search engine rankings and improved user experience are largely predicated on providing prized and useful content: articles composed of insightful information or answers to particularly complex questions asked by your target audience. The more helpful your articles are, the more traffic you can generate. With such repeated traffic, your chances of converting followers to buyers increases greatly.
The more knowledgeable you are about your target audience and what they want to know, the more effective your SEO will perform. Not only does this increase traffic, but it’s the key to maintaining enduring business-customer relationships that are mutually beneficial.
10 Ways to Learn About Your Target Audience, entrepreneur.com
6 Steps To Decoding Your Target Audience, forbes.com